Updated on: October 26, 2023
With time, a career in digital marketing is much more than what it was a few years ago. Now, this industry is running with heaps of career opportunities that are constantly attracting individuals. If you are looking for a career in digital marketing, you should be aware of the expected digital marketing salary for freshers.
In India, a digital marketing salary for freshers ranges from Rs. 30,000 to Rs. 35,000 per month. This salary structure is just the initial amount for a digital marketing to start their career with. With time and experience, the salary figure raised up to new heights.
The digital marketing salary for freshers of an individual often depends upon the role played, the company in which he is employed, and the industry for which he is working. Also, the range of functions of the digital marketing industry determines the pay scale that a person will receive.
Factors Affecting Digital Marketing Salaries
As said earlier, there are many things that determine the salary of a digital marketer. Among them, here is a few that play an important role in affecting one’s earning potential.
Educational requirements
few digital marketing careers ask for either a bachelor’s degree or a post-graduate degree to make up for a higher salary. However, there are no specialized or fixed educational criteria to kick-start your career in digital marketing. You can learn some skills and start your career as a digital marketer. However, for a great career ahead, you need to upgrade yourself, which will bring you a career with a high salary too.
Experience undertaken
the salary depends on the experience you have gathered during your career. You might start with a basic payout, but with time, as you market your brand and services and gain experience, your salary figure will receive the boost it is looking for. The experience cycle includes all the work that you do, such as employment, contract-type work, or even freelancing.
Role played by a digital marketer
the salary of individuals in the field of digital marketing is also affected by the role they play in the field. He can either work as a manager or a coordinator. Both have different pay scales and compensations.
Skills possessed
there are certain skills that determine the pay scale of an individual working in the field of digital marketing. These skills are strategic marketing, web design, search engine marketing, Google Adwords, website management, and so on.
Company and city play an equal role as well
the salary of an individual also depends upon the company’s size, the business goals, and the marketing budget, and the city in which the company is located also affects one’s salary.
More info:- Top Digital Marketing Training Institutes in Delhi NCR
How can you Increase Your Earning Potential?
When it comes to increasing your salary bar, you can apply certain practices that can give your career a new realm and help you increase your earning potential. Some of those practices are:
Check your job search methods
while you are doing a job search, you should keep in mind to make a well-informed search for better results. You can ask some of the common questions such as which job titles are gaining and how much, which companies are hiring for a particular role and how much they are offering, and many more. Such and more related questions will help you make the best choice in terms of your potential career profile.
Building skills will settle down your career.
When you expect to reach your highest potential, learning the latest and most trendy digital marketing skills will be of great help to you. While you are working in your current role, you can still refresh yourself with other digital marketing education and continue to evolve. You can take help from certain courses and certification programs and stand ahead in meeting organizations’ needs for well-trained and qualified employees.
Building a network will also help.
If you are looking to discover new career opportunities or highly-scaled career options, you should work on your marketing skills as well. You should work on following a digital marketing network, and it can really help you increase your earning potential.
Monitoring digital marketing trends
in addition to sharpening your skill set, you should monitor the running and trendy digital marketing practices. This will also keep you updated on any new skills that can boost your career. Thus, monitor what’s going on in the digital marketing world and stay updated for a better career.
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By keeping in mind the factors affecting your salary and the ways that can boost earning potential, you can easily earn a good salary. Remember, the digital world is constantly evolving, and you need to evolve with that to keep up with the changes. Through this, you can earn yourself a good, or, rather, a high, salary from your digital marketing profile.
